Why Small Business Saturday Matters

Every year, the Saturday after Thanksgiving marks something powerful: a day dedicated to the dreamers, the do-ers, the makers, and the risk-takers who keep our communities vibrant. Small Business Saturday isn’t just a shopping day, it’s a celebration of local strength, creativity, and connection. And at Bossy, we honor that heartbeat.

Small Business, Big Impact

When you choose to shop small, you choose impact. Local businesses reinvest more of every dollar back into the community, supporting local jobs, local families, and local futures.

For us at Bossy, that impact is personal. It means that every purchase, every visit, and every share on social media genuinely makes a difference.

Small Business Foundations

Small Businesses are founded on confidence, creativity, and the belief that we can make big waves. We’re not powered by massive marketing budgets or giant corporate teams; we’re powered by passion, community, and customers who choose to support local.

On Small Business Saturday, local businesses are reminded why we do what we do:

• To bring something unique to Rochester

• To provide quality over quantity

• To offer thoughtful service- not automated, not rushed, but real

• To create meaningful experiences that you simply won’t find in a big-box store

How You Can Support LOCAL This Small Business Saturday

Even the smallest actions make a big difference! Here’s how you can show some love:

Shop in-store or online

Treat yourself or pick up gifts for the season. Hey, maybe even take a selfie!

Leave a review

A few kind words go further than you think. You can even include that selfie!

Share on social media

Tell your friends why you love your favorite business! Share that selfie!

Buy a gift card

The perfect “I don’t know what to get them” option.

Thank You for Supporting Local

Ask friends and family for places to support. You may find a new discovery that you will love for ages. You’re not just supporting a business, you’re supporting employees, families, creativity, and the future of local entrepreneurship.

This Small Business Saturday, we invite you to stop in, shop small, and be BOSSY.

Be bold. Be brave. Be the boss.